Taglines Of Emirates Airline
After a thorough research I found the following taglines/advertisements of Emirates Airline.
Slogans
A slogan defines what you are. One of the world’s leading airline and Dubai’s priced possession, the Emirates Airlines, rightly proves this statement. The airline, with over twenty years of experience in the aviation industry, has been serving passengers from all over the world with its class and luxury. It has changed over six slogans in the past years, each one defining it in a better way.
Currently, the airline uses the slogan “Hello Tomorrow”. This slogan symbolizes the pleasure in waking up to a brand new morning with Emirates. It talks about the comfort it provides the passengers with. Previously, it used slogans like:
“Emirates, the finest in the sky”:
With this slogan the airline challenges the other airlines, proving itself the finest airline to fly with. It talks about their exceptional services and comfort which makes it the best.
“Be good to yourself. Fly Emirates”:
This is a simple one but gives a powerful impact. It asks you to treat yourself with the best by flying with them.
“When was the last time you did something for the first time. Fly Emirates”:
This points that every-time you fly with Emirates its always a new experience. Flying with them will always make you feel as if you are doing it for the first time.
“Fly Emirates. Keep discovering”:
This slogan asks you to keep discovering by flying with Emirates. According to me it actually points out that it travels to a lot of destinations and you can keep discovering new things.
Each of these slogans appropriately defines Emirates Airline in the best manner to the rest of the world.
Taglines
The visual advertisements are the following:
Tomorrow thinks borders are so yesterday:
This talks about the idea of Infinite future. It flies to a lot of destinations across the globe so it has actually removed the borders which divide the countries from each other.
The World is your Playground:
Playground is a place used for amusement, recreation and is actually used for enjoying yourself. So by saying “The World is your Playground” maybe it is talking about the different destinations it flies to where you’ve never been and can enjoy yourself by flying with them. Playground is a small area but with this slogan they have given it a bigger meaning.
Tomorrow Brings Us All Closer:
Travelling to different countries, meeting different nationalities and sharing ideas, views brings us all closer. Fly with Emirates to variety of different locations.
Dubai Inspires A Whole New Look:
Fly with Emirates to Dubai, and experience a whole new environment with luxurious places to visit which mostly includes the fashion boutiques, malls, gold souk etc.
Master the Art of Me Time:
This refers to their business class and first class. In today’s hectic routine we hardly give ourselves some quality time. Emirates provides you the necessary comfort and luxury in which you can enjoy yourself.
Inferences:
- Their Slogans mostly talk about the comfort and services they provide.
- The advertisements are mostly based on three things 1)Flying to and experiencing its home country Dubai. 2) How to enjoy life by travelling with them. 3) The numerous destinations they fly to.
- Mostly all the advertisements have the logo in the right corner either on the top or on the bottom.
- The slogan is found with the logo.
- The images used for advertisements are very closely related to the Tagline.
References:
http://logos.wikia.com/wiki/Emirates_Airlines
Khatija Liaqat 